Not controlled by any country, government, or institution, its borderless and anonymous nature makes it the safest and most convenient asset to trade

Bitcoin is a unit of account and digital currency based on a peer-to-peer payment system on the Bitcoin network. Compared to sovereign currencies issued by countries, it has the advantages of decentralization, immutability, and globalization. Bitcoin transactions can be independent of sovereign states and intermediary institutions.

Fixed total supply, and the halving mechanism every four years determines its scarcity.

Bitcoin’s total supply is fixed at 21 million, with over 94% already in existence. Mining rewards halve approximately every four years. Scarcity stems from Bitcoin’s total supply limit, mining difficulty, decentralized nature, market demand growth, technological innovation, and widespread applications.

One of the best-performing assets globally and a leading digital asset with significant historical returns and a long-term upward trend

Bitcoin’s performance over the past decade has surpassed all other asset classes. Currently, the market value of gold is 18.4 trillion dollars, while Bitcoin’s market value is only 1.4 trillion dollars, leaving room for 15-fold growth and enormous future growth potential.

Unlike traditional currencies, Bitcoin is not controlled by governments and there is no concern for currency over-issuance led inflation.

As global money supply increases, the value of fiat currencies tends to decline, leading to inflation. Especially during global interest rate cuts and China’s monetary expansion, Bitcoin’s fixed supply makes it an effective inflation hedge.

Increasingly recognized by countries, governments, mainstream institutions, and the public, with huge market demand

In 2021, El Salvador became the first country in the world to adopt Bitcoin as legal tender. Since the approval of Bitcoin spot ETFs in the US this year, their scale has exceeded 50 billion dollars. Hong Kong also approved the issuance of Bitcoin spot ETFs on April 15.

As a safe haven for funds, it has multiple characteristics such as decentralization and anonymity, global circulation, high liquidity, convenience, and risk diversification.

The Chinese government has recently begun strictly enforcing tax policies on overseas investment returns for domestic "super-rich/ultra-high-net-worth" individuals, requiring them to pay past due taxes and penalties. Bitcoin's anonymity and decentralized nature make it difficult for tax authorities to track and tax, thereby reducing the risk of fund erosion due to taxation.

Celebrity support and significant events have increased Bitcoin's awareness and attracted more investors and public attention

In 2020, Twitter and Square founder Jack Dorsey purchased 50 million dollars’ worth of Bitcoin to show confidence in its long-term potential as a global currency. In early 2021, Elon Musk allocated approximately 1.5 billion dollars’ worth of Bitcoin for Tesla. In October 2021, the US Securities and Exchange Commission (SEC) approved the first Bitcoin futures ETF, further pushing Bitcoin into mainstream acceptance. From 2020 to 2023, MicroStrategy had continuously increased its Bitcoin holdings, becoming one of the largest corporate holders of Bitcoin, encouraging other companies to pay attention to Bitcoin. In 2024, Trump and Vance, as Republican’s presidential and vice-presidential candidates, expressed support for cryptocurrencies multiple times during their campaign, even proposing using Bitcoin to pay off US national debt to avoid a debt crisis.